Factors affecting industrial mail response rates-Reference-Cited by-同舟云学术

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Factors affecting industrial mail response rates

Published:1991-11 Issue:4 Volume:20 Page:327-339
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Diamantopoulos Adamantios,Schlegelmilch Bodo B.,Webb Lori

Publisher

Elsevier BV

Subject

Marketing

Reference32 articles.

1. Response Rates in Mail Surveys: A Review and Survey;Janssens,1980

2. Industrial Survey Sampling;Gentry;Industrial Marketing Management,1981

3. A Quantitative Review of Research Design Effects on Response Rates to Questionnaires;Yu;Journal of Marketing Research,1983

4. Managing Industrial Mail Surveys: A User Guide;Jobber,1986

5. Improving Response in Industrial Mail Surveys;Jobber;Industrial Marketing Management,1986

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