Meet today's buying influences with value selling-Reference-Cited by-同舟云学术

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Meet today's buying influences with value selling

Published:1991-05 Issue:2 Volume:20 Page:87-90
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

de Rose Louis J.

Publisher

Elsevier BV

Subject

Marketing

Cited by 21 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Value co-creation: Balancing B2B platform value and potential reverse-value effects;Journal of Business Research;2024-03

2. Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda;Industrial Marketing Management;2023-05

3. Exploring changes in organizational purchasing behaviors brought about by COVID-19 as a catalyst for new directions in sales research;Journal of Personal Selling & Sales Management;2022-10-02

4. Evaluation of salespeople by the purchasing function: implications for the evolving role of salespeople;Journal of Personal Selling & Sales Management;2020-09-10

5. Personal selling and the purchasing function: where do we go from here?;Journal of Personal Selling & Sales Management;2018-01-02

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