How reverse marketing changes buyer—seller roles-Reference-Cited by-同舟云学术

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How reverse marketing changes buyer—seller roles

Published:1991-08 Issue:3 Volume:20 Page:185-191
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Blenkhorn David L.,Banting Peter M.

Publisher

Elsevier BV

Subject

Marketing

Reference18 articles.

1. Industrial Marketing Management;Hutt,1985

2. Management Task, Responsibilities, Practices;Drucker,1974

3. Industrial High Tech Positioning: How to Choose the Competitive Battlefield;Thayer;Industrial Marketing,1982

4. Marketing Myopia;Levitt;Harvard Business Review,1960

5. A Behavioral Theory of the Firm;Cyert,1963

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