Personal inducement of industrial buyers-Reference-Cited by-同舟云学术

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Personal inducement of industrial buyers

Published:1980-10 Issue:4 Volume:9 Page:281-289
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Dempsey William,Bushman F.Anthony,Plank Richard E.

Publisher

Elsevier BV

Subject

Marketing

Reference12 articles.

1. Purchasing Handbook,1973

2. Census of Premium Usage;Incentive Marketing Facts,1975

3. Is there a Free Lunch? Assessing the Luncheon Meeting between Sales Representatives and Buyers;Halvorson;Journal of Marketing,1977

4. Behavioral Models for Analyzing Buyers;Kotler;Journal of Marketing,1965

5. Marketing Management;Kotler,1976

Cited by 20 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. Personal Inducements: Selected Views from a Sales Management Perspective;Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference;2015

3. Impact of firms׳ policies on Chinese industrial purchasers׳ ethical decision making;Journal of Purchasing and Supply Management;2014-12

4. Business Ethics: A Literature Review with a Focus on Marketing Ethics;Citation Classics from the Journal of Business Ethics;2012-06-12

5. Customer Entertainment in Relationship Marketing: A Literature Review and Directions for Future Research;Journal of Relationship Marketing;2012-01

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