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Evaluating market segmentation approaches

Published:1984-10 Issue:4 Volume:13 Page:257-268
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Bonoma Thomas V.,Shapiro Benson P.

Publisher

Elsevier BV

Subject

Marketing

Reference14 articles.

1. Profitability Analysis by Market Segment;Beik;Journal of Marketing,1973

2. Segmenting the Industrial Market;Bonoma,1983

3. Sales Force Management;Churchill,1981

4. Key Options in Market Selection and Product Planning;Corey;Harvard Business Review,1973

5. Benefit Segmentation: A Decision-Oriented Research Tool;Haley;Journal of Marketing,1968

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