The readability of advertisements and articles in trade journals-Reference-Cited by-同舟云学术

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The readability of advertisements and articles in trade journals

Published:1990-08 Issue:3 Volume:19 Page:251-260
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Clark Gary L.,Kaminski Peter F.,Brown Gene

Publisher

Elsevier BV

Subject

Marketing

Reference32 articles.

1. Copy Length and Industrial Advertising Readership;Soley;Industrial Marketing Management,1986

2. Readability Levels of Magazine Ads;Shuptrine;Journal of Advertising Research,1981

3. The Effectiveness of Industrial Print Advertisements Across Product Categories;Hanssens;Journal of Marketing Research,1980

4. The Measurement of Readability;Klare,1963

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