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Lessons from new product failures: Five case studies

  • Published:1990-11 Issue:4 Volume:19 Page:301-313
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Sarin Sharad,Kapur Gour M.

Publisher

Elsevier BV

Subject

Marketing

Reference23 articles.

1. Strategic Windows, The Time to Invest In a Product or Market Is When a ‘Strategic Window’ is Open;Abell;Journal of Marketing,1978

2. Time Lag in New Product Development;Adler;Journal of Marketing,1966

3. Managerial Marketing for Industrial Firms;Ames,1984

4. Market Development: A Comprehensive Survey;Baker,1983

5. Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning;Blattberg;Journal of Marketing Research,1978

Cited by 14 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. NPD Projects Simulation Model Incorporating Managerial Aspects Using System Dynamics Approach;International Journal of System Dynamics Applications;2017-07

2. Review on Using System Dynamics in Designing Work Systems of Project Organizations;International Journal of System Dynamics Applications;2017-04

3. Antecedents and moderators of brand trust in the context of baby care toiletries;Journal of Consumer Marketing;2015-08-10

4. Transforming the nature and scope of new product development;Journal of Product & Brand Management;2012-02-24

5. My years with B2B marketing in India: reflections and learnings from a journey of 40 years;Journal of Business & Industrial Marketing;2012-02-17
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