Increasing response to industrial mail surveys

Author:

London Sandra J.,Dommeyer Curt J.

Publisher

Elsevier BV

Subject

Marketing

Reference18 articles.

1. Offering Mail Survey Results in a Lift Letter;Dommeyer;Journal of the Market Research Society,1989

2. Mail Surveys and Response Rates: A Literature Review;Kanuk;Journal of Marketing Research,1975

3. Improving Responce Rates in Industrial Mail Surveys;Jobber;Industrial Marketing Management,1986

4. How Form of the Monetary Incentive Affects Mail Survey Response;Dommeyer;Journal of the Market Research Society,1988

5. The Effects of Salutation, Monetary Incentive, and Degree of Urbanization on Mail Questionnaire Response Rate, Speed, and Quality;Golden,1980

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