Effectiveness of monetary incentives-Reference-Cited by-同舟云学术

Effectiveness of monetary incentives

Published:1994-04 Issue:2 Volume:23 Page:133-136
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Armstrong J.Scott,Yokum J.Thomas

Publisher

Elsevier BV

Subject

Marketing

Reference11 articles.

1. Monetary Incentives in Mail Surveys;Armstrong;Public Opinion Quarterly,1975

2. Physician Response to a Mail Survey;Berry;Public Opinion Quarterly,1987

3. The Effects of Monetary Incentives on the Response Rate and Cost-Effectiveness of a Mail Survey;Brennan;Journal of the Market Research Society,1991

4. Mail Survey Response Rate;Fox;Public Opinion Quarterly,1988

5. The Effect of Monetary Incentives and Follow-Up Mailings on the Response Rate and Response Quality in Mail Surveys;James;Public Opinion Quarterly,1990

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