Effect of industrial prenotification on response rate, speed, quality, bias, and cost-Reference-Cited by-同舟云学术

Effect of industrial prenotification on response rate, speed, quality, bias, and cost

Published:1994-04 Issue:2 Volume:23 Page:101-110
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Hagget Sarah,Mitchell Vincent-Wayne

Publisher

Elsevier BV

Subject

Marketing

Reference20 articles.

1. Industrial Mail Surveys: The Costs and Benefits of Telephone Pre-notification;Mitchell;Journal of Marketing Management,1991

2. A Quantitative Review of Research Design Effects on Response Rates to Questionaires;Yu;Journal of Marketing Research,1983

3. Mail Surveys and Response Rates: A Literature Review;Kanuk;Journal of Marketing Research,1975

4. Pre-notification and Mail Survey Response Rates: A Quantitative Integration of the Literature;Schlegelmilch;Journal of the Market Research Society,1991

5. The Conservation of the Questionaire as a Research Resource;Petry;Business Horizons,1974

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