Pricing an industrial technological innovation: A case study-Reference-Cited by-同舟云学术

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Pricing an industrial technological innovation: A case study

Published:1995-06 Issue:3 Volume:24 Page:145-150
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Woodside Arch G

Publisher

Elsevier BV

Subject

Marketing

Reference6 articles.

1. Intuitive Prediction: Biases and Corrective Procedures;Kahneman,1979

2. Marketing Management;Kotler,1994

3. Statistics for Business and Economics;Oltman,1991

4. Testing Market Segment Acceptance of New Designs of Industrial Services;Woodside Arch;Journal of Product Innovation Management,1989

5. Product Planning and Management;Moore,1993

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Regional development, innovation systems and service companies’ performance;Technological Forecasting and Social Change;2022-01

2. Does managerial personality influence pricing practices under uncertainty?;Journal of Product & Brand Management;2017-11-20

3. New industrial service pricing strategies and their antecedents: empirical evidence from two industrial sectors;Journal of Business & Industrial Marketing;2011-01-31

4. Interpreting Bounded Rationality in Business and Industrial Marketing Contexts: Executive Training Case Studies;Journal of Global Academy of Marketing Science;2009-09

5. Pricing as entrepreneurial behavior;Business Horizons;2001-07

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