Do a value analysis of your customer base-Reference-Cited by-同舟云学术

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Do a value analysis of your customer base

Published:1982-04 Issue:2 Volume:11 Page:89-93
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Canning Gordon

Publisher

Elsevier BV

Subject

Marketing

Cited by 24 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Churn Prediction in Banking using ML with ANN;2022 6th International Conference on Intelligent Computing and Control Systems (ICICCS);2022-05-25

2. Key stakeholders of the urban planning design market and their preferences when choosing a design company;Moscow University Economics Bulletin;2021-10-31

3. Churn prediction on huge telecom data using hybrid firefly based classification;Egyptian Informatics Journal;2017-11

4. Outward-looking and future-oriented customer value potential management: The sales force value appropriation role;Industrial Marketing Management;2016-02

5. Re-Examining Customer Profitability: A New Approach to Differentiating Customer Portfolio;SSRN Electronic Journal;2014

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