Marketing implementation in small and midsized industrial firms: An exploratory study-Reference-Cited by-同舟云学术

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Marketing implementation in small and midsized industrial firms: An exploratory study

Published:1996-01 Issue:1 Volume:25 Page:67-78
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Sashittal Hemant C.,Wilemon David

Publisher

Elsevier BV

Subject

Marketing

Reference41 articles.

1. Implanting Strategic Management;Ansoff,1984

2. Product Strategy and Formal Structure;Bart;Strategic Management Journal,1986

3. The Implementation Game;Bardach,1977

4. Qualitative Research for Education: An Introduction to Theory and Methods;Bogdan,1982

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