The implementation of relationship marketing in commercial banking-Reference-Cited by-同舟云学术

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The implementation of relationship marketing in commercial banking

Published:1993-05 Issue:2 Volume:22 Page:141-148
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Perrien Jean,Filiatrault Pierre,Ricard Line

Publisher

Elsevier BV

Subject

Marketing

Reference26 articles.

1. Toward a Concept of Domesticated Markets;Arndt;Journal of Marketing,1979

2. The Trend Towards ‘Financial Supermarket’: A Macro-Marketing Perspective;Barket;International Journal of Bank Marketing,1985

3. Relationship Banking: The Art of Turning Customers into Clients;Berry;Journal of Retail Banking,1982

4. Managing Marketing Implementation;Bonoma;Sloan Management Review,1988

5. Marketing Strategies and Organization Structure for Service Firms;Booms,1981

Cited by 70 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Investigating CSR Practice and SERVQUAL Model for Customer Attitudinal and Behavioral Loyalty in a Banking Context;International Journal of Customer Relationship Marketing and Management;2022-07-28

2. What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers;Journal of Marketing Analytics;2021-12-23

3. Linking corporate social responsibility to trust in the banking sector: exploring disaggregated relations;International Journal of Bank Marketing;2021-01-13

4. A second chance to serve South African private banking consumers: the role of post-transgression forgiveness;Banks and Bank Systems;2017-10-04

5. Empirical determinants of relationship lending;Cogent Economics & Finance;2016-04-13

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