The role of industrial trade shows-Reference-Cited by-同舟云学术

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The role of industrial trade shows

Published:1974-10 Issue:5 Volume:3 Page:285-295
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Banting Peter M.,Blenkhorn David L.

Publisher

Elsevier BV

Subject

Marketing

Reference7 articles.

1. The Marketing Mix: A Canadian Perspective;Banting;Journal of the Academy of Marketing Science,1973

2. Handbook of Modern Marketing;Buell,1970

3. Evaluation of Trade Show Exhibitions;Carman;California Management Review,1968

4. The Commercial Exhibit;Rathmell;The Journal of Marketing,1964

5. The Commercial Exhibit;Rathmell;The Journal of Marketing,1964

Cited by 33 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Future of Trade Fairs After the COVID-19 Pandemic;Impact of Global Issues on International Trade;2021

2. Tour Guides Get Guided;Proceedings of the 15th EAI International Conference on Mobile and Ubiquitous Systems: Computing, Networking and Services;2018-11-05

3. The evolving role of trade fairs in business: A systematic literature review and a research agenda;Industrial Marketing Management;2018-08

4. Economic geography and industrial marketing views on trade shows: Collective marketing and knowledge circulation;Industrial Marketing Management;2017-02

5. Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?;Journal of Convention & Event Tourism;2015-10-02

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