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Industrial market segmentation

Published:1974-03 Issue:3 Volume:3 Page:153-165
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Wind Yoram,Cardozo Richard N.

Publisher

Elsevier BV

Subject

Marketing

Reference11 articles.

1. Industrial Marketing;Alexander,1967

2. Dilemma of Product/Market Management;Ames;Harvard Business Review,1971

3. Segmenting the Industrial Market;Cardozo,1968

4. Industrial Marketing;Dodge,1970

5. The ‘Industrial’ Revolution and Models of Buyer Behavior;Feldman;Journal of Purchasing,1969

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