1. Building Strong Brands;Aaker,1996
2. Branding the land grant university: stakeholders' awareness and perceptions of the tripartite mission;Abrams;J. Ext.,2010
3. Strategies for building consumer brand preference;Alreck;J. Prod. Brand. Manag.,1999
4. The antinomies of antonio gramsci;Anderson;New Left Rev,1976
5. The elusive subjects of neo-liberalism: beyond the analytics of governmentality;Barnett,2014