What Goes Wrong in Company-Wide Service-Quality Initiatives?
Author:
Affiliation:
1. Linfox Fellow in Logistics Management, Faculty of Business and Economics, Monash University, Melbourne 3145 Australia, Tel.: (+613) 903 2492 Fax: (+613) 903 2900
Publisher
SAGE Publications
Link
http://journals.sagepub.com/doi/pdf/10.1016/S1320-1646%2894%2970282-3
Reference6 articles.
1. Christopher M. Payne A. Ballantyne D. Relationship Marketing 1991 Butterworth Heinemann Oxford
2. Schein E.H. Organisational Culture and Leadership 1985 Jossey-Bass London
3. Coming to Grips with Service Intangibles Using Quality Management Techniques
4. Oakland J.S. Total Quality Management 1989 Heinemann Professional Series Oxford pp30-35
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1. Services Branding: Revealing the Rhetoric within Retail Banking;The Service Industries Journal;2007-06
2. External and internal accountability of financial services suppliers: current paradoxes in managing expectations and experience;Journal of Strategic Marketing;2005-06
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