Literacy demands of product information intended to supplement television direct-to-consumer prescription drug advertisements-Reference-Cited by-同舟云学术

Literacy demands of product information intended to supplement television direct-to-consumer prescription drug advertisements

Published:2004-11 Issue:2 Volume:55 Page:293-300
ISSN:0738-3991
Container-title:Patient Education and Counseling
language:en
Short-container-title:Patient Education and Counseling

Author:

Kaphingst Kimberly A.,Rudd Rima E.,DeJong William,Daltroy Lawren H.

Publisher

Elsevier BV

Subject

General Medicine

Reference31 articles.

1. Drug firms boost pitch directly to consumers;Miller;Marketing News,1994

2. Rote learning after exposure to a direct-to-consumer television advertisement for a prescription drug;Schommer;Clin. Ther,1998

3. Frank RG, Berndt ER, Donohue JM, Epstein AM, Rosenthal MB. Trends in direct-to-consumer advertising of prescription drugs. Menlo Park, CA: Kaiser Family Foundation; 2002.

4. Promotion of prescription drugs to consumers;Rosenthal;N. Engl. J. Med,2002

5. Direct to you: TV drug ads that make sense;Nordenberg;FDA Consumer,1998

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