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Less may be more when choosing is difficult: Choice complexity and too much choice

  • Published:2010-01 Issue:1 Volume:133 Page:45-50
  • ISSN:0001-6918
  • Container-title:Acta Psychologica
  • language:en
  • Short-container-title:Acta Psychologica

Author:

Greifeneder Rainer,Scheibehenne Benjamin,Kleber Nina

Funder

Deutsche Forschungsgemeinschaft

Karin-Islinger-Stiftung

Publisher

Elsevier BV

Subject

Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Experimental and Cognitive Psychology,General Medicine

Reference26 articles.

1. Constructive consumer choice processes;Bettman;Journal of Consumer Research,1998

2. Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction;Broniarczyk;Journal of Marketing Research,1998

3. Product assortment and individual decision processes;Chernev;Journal of Personality and Social Psychology,2003

4. When more is less and less is more: The role of ideal point availability and assortment in consumer choice;Chernev;Journal of Consumer Research,2003

5. Consumer preference for a no-choice option;Dhar;Journal of Consumer Research,1997

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