Tell me a story: Crafting and publishing research in consumer psychology

Author:

Peracchio Laura A.,Escalas Jennifer Edson

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference37 articles.

1. Let the chips fall where they may;Alba;Journal of Consumer Psychology,2006

2. The 30-sec sale: Using thin-slice judgments to evaluate sales effectiveness;Ambady;Journal of Consumer Psychology,2006

3. How stories make sense of personal experiences: Motives that shape autobiographical narratives;Baumeister;Personality and Social Psychology Bulletin,1994

4. Writing an empirical article;Bem,2000

5. Actual minds, possible worlds;Bruner,1986

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