The effects of advertising models for age‐restricted products and self‐concept discrepancy on advertising outcomes among young adolescents
Author:
Affiliation:
1. Industrial Engineering Department at the University of Chile, Santiago 8370720, Chile
2. Ivey Business School at Western University, London, Canada
3. Paul Merage School of Business at the University of California, Irvine 92697, USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1016/j.jcps.2015.01.009
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