Suppressing feelings: A double-edged sword to consumer judgment and choice
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Published:2009-07
Issue:3
Volume:19
Page:427-439
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ISSN:1057-7408
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Container-title:Journal of Consumer Psychology
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language:en
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Short-container-title:Journal of Consumer Psychology
Author:
Qiu Cheng,Lee Yih Hwai,Yeung Catherine W.M.
Subject
Marketing,Applied Psychology