The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior

Author:

Mandel Naomi,Rucker Derek D.,Levav Jonathan,Galinsky Adam D.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference116 articles.

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3. Identification in organizations: An examination of four fundamental questions;Ashforth;Journal of Management,2008

4. Retail therapy: A strategic effort to improve mood;Atalay;Psychology & Marketing,2011

5. Goal setting and goal striving in consumer behavior;Bagozzi;Journal of Marketing,1999

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