Who I am and how I think: The impact of self-construal on the roles of internal and external reference prices in price evaluations
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Cited by 28 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal;Journal of Theoretical and Applied Electronic Commerce Research;2024-05-10
2. Consumer price evaluation strategies: Internal references, external references, and price images in consumer price perception;Consumer Psychology Review;2023-12-28
3. Anti-counterfeiting advertisements for luxury brands in the post pandemic era: Roles of message type, visual presentation mode, and self-construal;Journal of Retailing and Consumer Services;2023-07
4. Dynamic Sales Price Control Model for Exclusive Exquisite Products within a Time Interval;Processes;2021-09-24
5. We are more tolerant than I: self-construal and consumer responses toward deceptive advertising;Marketing Letters;2021-08-19
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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