The postmodern explained to managers: Implications for marketing-Reference-Cited by-同舟云学术

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The postmodern explained to managers: Implications for marketing

Published:1996-11 Issue:6 Volume:39 Page:15-23
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Cova Bernard

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference17 articles.

1. Marketing Theory and Practice,1995

2. Postmodern Marketing?;Brown;European Journal Of Marketing,1993

3. Marketing As Multiplex: Screening Post-modernism;Brown;European Journal Of Marketing,1994

4. Postmodern Marketing;Brown,1995

5. Marketing Theory And Practice In A Postmodern Era;Cova,1995

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