Marketing communication and the world wide web-Reference-Cited by-同舟云学术

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Marketing communication and the world wide web

Published:1996-09 Issue:5 Volume:39 Page:24-32
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Berthon Pierre,Pitt Leyland,Watson Richard T.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference24 articles.

1. Road-work: Building The Infobahn;Anthes;Computerworld,1994

2. Naturalistic Inquiry Into Buyer And Seller Behavior At A Swap Meet;Belk;Journal of Consumer Research,1988

3. The World Wide Web As Advertising Medium;Berthon;Journal of Advertising Research,1996

4. Interactive Marketing: Exploiting The Age Of Addressability;Blattberg;Sloan Management Review,1991

Cited by 60 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The effect of mobile interactivity and customised information on repurchase intentions;International Journal of Mobile Communications;2022

2. Business Opportunities for Small Firms Through Digital Platform in Post COVID Era;New Business Models in the Course of Global Crises in South Asia;2021

3. Attitudes Toward Health Care Virtual Communities of Practice: Survey Among Health Care Workers;Journal of Medical Internet Research;2019-12-04

4. Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study;Future Internet;2019-06-08

5. Use Information Technology as a Catalyst for Organizational Change;The Blackwell Handbook of Principles of Organizational Behaviour;2017-09-11

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