Marketing in the twilight zone-Reference-Cited by-同舟云学术

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Marketing in the twilight zone

Published:1998-11 Issue:6 Volume:41 Page:69-76
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Biemans Wim G.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference6 articles.

1. Use Special Recipe to Blend Markets;Crain;Business Marketing,1994

2. Can Gateway Round Up the Suits?;Elstrom;Business Week,1997

3. Digital Finds its Photo Op;Port;Business Week,1996

4. Zip Drives Need a Bit More Zip;Reinhardt;Business Week,1996

5. An Alternative to New Product Development—Business Products for Consumer Markets;Solomon;Journal of Consumer Marketing,1985

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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