A maximin procedure for the optimal insertion timing of ad executions-Reference-Cited by-同舟云学术

A maximin procedure for the optimal insertion timing of ad executions

Published:1995-09 Issue:2 Volume:85 Page:368-382
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

(Sundar) Balakrishnan P.V.,Hall Nicholas G.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modelling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference23 articles.

1. Advertising Management;Aaker,1982

2. The Design and Analysis of Computer Algorithms;Aho,1974

3. A micromodeling approach to investigate the advertising-sales relationship;Blattberg;Management Science,1981

4. Evaluating forgetting curves psychologically;Bogartz;Journal of Experimental Psychology: Learning, Memory and Cognition,1990

5. Advertising cost interactions and the optimality of pulsing;Hahn;Management Science,1991

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