The impact of electronic customer relationship management strategies on customer loyalty: A mediated model

Author:

Magatef Sima,Al-Okaily ManafORCID,Ashour Laila,Abuhussein Tala

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance,Sociology and Political Science,Development

Reference113 articles.

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3. Evaluation of data analytics-oriented business intelligence technology effectiveness: an enterprise-level analysis;Ai Ping;Bus. Process Manag. J.,2023

4. The efficiency measurement of business intelligence systems in the big data-driven economy: a multidimensional model;Ai Ping;Inf. Discov. Deliv.,2023

5. E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism;Al Nawas;Int. J. Retail Distrib. Manag.,2021

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