Trade-in operations under retail competition: Effects of brand loyalty

Author:

Tang Fei,Dai YingORCID,Ma Zu-JunORCID,Choi Tsan-MingORCID

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference59 articles.

1. Effect of brand loyalty on advertising and trade promotions: A game theoretic analysis with empirical evidence;Agrawal;Marketing Science,1996

2. Uniform and targeted informative advertising with asymmetric customer loyalty;Arnold;Journal of Economics & Management Strategy,2022

3. Autry, A. (2021). Loyalty statistics: The ultimate collection. Available online at https://blog.accessdevelopment.com/the-ultimate-collection-of-loyalty-statistics (accessed date August 19, 2021).

4. Optimal subsidy schemes and budget allocations for government-subsidized trade-in programs;Bai;Production and Operations Management,2021

5. Optimal trade-in-return policies: Is it wise to be generous?;Cao;Production and Operations Management,2022

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