Incentive rate determination in viral marketing

Author:

Tavasoli Ali,Shakeri Heman,Ardjmand EhsanORCID,Young William A.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference69 articles.

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3. Word of mouth, observed adoptions, and anime-watching decisions: The role of the personal vs. the community network;Ameri;Marketing Science,2019

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5. Pricing strategies for viral marketing on social networks;Arthur,2009

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