Factors influencing readers’ interest in new book releases: An experimental study-Reference-Cited by-同舟云学术

Factors influencing readers’ interest in new book releases: An experimental study

Published:2006-04 Issue:2 Volume:34 Page:134-147
ISSN:0304-422X
Container-title:Poetics
language:en
Short-container-title:Poetics

Author:

d’Astous Alain,Colbert Francois,Mbarek Imene

Publisher

Elsevier BV

Subject

Literature and Literary Theory,Linguistics and Language,Communication,Language and Linguistics

Reference33 articles.

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5. The effects of ad claims and ad context on attitude toward the advertisement;Burton;Journal of Advertising,1988

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