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The modeling and analysis of the word-of-mouth marketing

Published:2018-03 Issue: Volume:493 Page:1-16
ISSN:0378-4371
Container-title:Physica A: Statistical Mechanics and its Applications
language:en
Short-container-title:Physica A: Statistical Mechanics and its Applications

Author:

Li Pengdeng,Yang Xiaofan,Yang Lu-Xing,Xiong Qingyu,Wu Yingbo,Tang Yuan Yan

Funder

Natural Science Foundation of China

National Sci-Tech Support Program of China

Fundamental Research Funds for the Central Universities

Publisher

Elsevier BV

Subject

Condensed Matter Physics,Statistics and Probability

Reference53 articles.

1. Marketing: An Introduction;Armstrong,2012

2. Marketing;Grewal,2016

3. Talk of the network: A complex systems look at the underlying process of word-of-mouth;Goldenberg;Mark. Lett.,2001

4. Introduction strategy for new products with positive and negative word-of-mouth;Mahajan;Manage. Sci.,1984

5. Customer satisfaction and word-of-mouth;Anderson;J. Serv. Res.,1998

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