Diffusion of two brands in competition: Cross-brand effect-Reference-Cited by-同舟云学术

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Diffusion of two brands in competition: Cross-brand effect

Published:2014-11 Issue: Volume:413 Page:104-115
ISSN:0378-4371
Container-title:Physica A: Statistical Mechanics and its Applications
language:en
Short-container-title:Physica A: Statistical Mechanics and its Applications

Author:

Laciana C.E.,Gual G.,Kalmus D.,Oteiza-Aguirre N.,Rovere S.L.

Funder

U.S. National Science Foundation (NSF)

University of Buenos Aires

Publisher

Elsevier BV

Subject

Condensed Matter Physics,Statistics and Probability

Reference24 articles.

1. New-Product Diffusion Models;Mahajan,2000

2. Modelling and forecasting the diffusion of innovation-A 25-year review: twenty five years of forecasting;Meade;Int. J. Forecast.,2006

3. Innovation diffusion and new product growth models: a critical review and research directions;Peres;Int. J. Res. Mark.,2010

4. A new product growth for model consumer durables;Bass;Manag. Sci.,1969

5. The role of within-brand and cross-brand communications in competitive growth;Libai;J. Mark.,2009

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