An intelligent neuromarketing system for predicting consumers’ future choice from electroencephalography signals

Author:

Mashrur Fazla RabbiORCID,Rahman Khandoker Mahmudur,Miya Mohammad Tohidul IslamORCID,Vaidyanathan Ravi,Anwar Syed Ferhat,Sarker Farhana,Mamun Khondaker A.ORCID

Publisher

Elsevier BV

Subject

Behavioral Neuroscience,Experimental and Cognitive Psychology

Reference73 articles.

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4. Marketing survey research best practices: evidence and recommendations from a review of jams articles;Hulland;Journal of the Academy of Marketing Science,2018

5. Neuromarketing and consumer neuroscience: current understanding and the way forward;Agarwal;Decision,2015

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