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Social media as a useful tool in food risk and benefit communication? A strategic orientation approach

  • Published:2014-06 Issue: Volume:46 Page:84-93
  • ISSN:0306-9192
  • Container-title:Food Policy
  • language:en
  • Short-container-title:Food Policy

Author:

Rutsaert Pieter,Pieniak Zuzanna,Regan Áine,McConnon Áine,Kuttschreuter Margôt,Lores Mònica,Lozano Natàlia,Guzzon Antonella,Santare Dace,Verbeke Wim

Publisher

Elsevier BV

Subject

Management, Monitoring, Policy and Law,Economics and Econometrics,Sociology and Political Science,Development,Food Science

Reference48 articles.

1. Outsourcing to an unknown workforce: exploring opensourcing as a global sourcing strategy;Agerfalk;Mis Q.,2008

2. Development of strategies for effective communication of food risks and benefits across Europe: Design and conceptual framework of the FoodRisC project;Barnett;BMC Public Health,2011

3. McDonald’s Twitter campaign hijacked;Bradshaw,2012

4. Are we reaching the target audience? Evaluation of a fish fact sheet;Burger;Sci. Total Environ.,2001

5. CDC, 2010. The health communicator’s social media toolkit. Centers for Disease Control and Prevention. . (accessed on 18.11.11).

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