Transferability of private food marketing success factors to public food and health policy: An expert Delphi survey

Author:

Aschemann-Witzel Jessica,Perez-Cueto Federico J.A.,Niedzwiedzka Barbara,Verbeke Wim,Bech-Larsen Tino

Publisher

Elsevier BV

Subject

Management, Monitoring, Policy and Law,Economics and Econometrics,Sociology and Political Science,Development,Food Science

Reference49 articles.

1. Aichholzer, G., 2002. Das ExpertInnen-Delphi: methodische Grundlage und Anwendungsfeld Technology Foresight [The expert-Delphi: methodological background and use in technology foresight]. In: Bogner et al., 2002) Das Experteninterview. Theorie, Methode, Anwendung. Leske and Budrich, Opladen.

2. Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment;Andreasen,1995

3. Marketing social marketing in the social change marketplace;Andreasen;Journal of Public Policy and Marketing,2002

4. Lessons for public health campaigns from analysing commercial food marketing success factors: a case study;Aschemann-Witzel;BMC Public Health,2012

5. Health promotion from the perspective of social cognitive theory;Bandura;Psychology and Health,1998

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