Forecasting market shares from models for sales
Author:
Publisher
Elsevier BV
Subject
Business and International Management
Reference14 articles.
1. Marketing models of consumer heterogeneity;Allenby;Journal of Econometrics,1999
2. Forecasting the levels of vector autoregressive log-transformed time series;Ariño;International Journal of Forecasting,2000
3. A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share;Brodie;International Journal of Forecasting,1987
4. The emergence of new repeat-purchase categories: the interplay of market share and retailer distribution;Bronnenberg;Journal of Marketing Research,2000
5. A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation;Foekens;International Journal of Forecasting,1994
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. A New Method for Agricultural Market Share Assessment;Sustainability;2018-12-24
2. Zukunftsorientierung im Marketing;Zukunftsorientierung in der Betriebswirtschaftslehre;2011
3. Estimation of Market Share by Using Discretization Technology: An Application in China Mobile;Computational Science – ICCS 2008;2008
4. Chapter 18 Forecasting in Marketing;Handbook of Economic Forecasting;2006
5. The efficacy of using judgmental versus quantitative forecasting methods in practice;Omega;2003-12
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3