Product personality in physical interaction

Author:

Desmet Pieter M.A.,Ortíz Nicolás Juan Carlos,Schoormans Jan P.

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Social Sciences,General Engineering,Arts and Humanities (miscellaneous),Architecture

Reference33 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. A scale for measuring store personality;d'Astous;Psychology and Marketing,2003

3. Converting image into equity;Biel,1993

4. Observable attributes as manifestations and cues of personality and intelligence;Borkenau;Journal of Personality,1995

5. The cross-modal consistency of personality: inferring strangers' traits from visual or acoustic information;Borkenau;Journal of Research in Personality,1992

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