Consumer perception & in-sight: role of brand equity-Reference-Cited by-同舟云学术

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Consumer perception & in-sight: role of brand equity

Published:2023 Issue: Volume: Page:287-293
ISSN:
Container-title:Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy
language:
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Author:

Mansori Shaheen,Huey Chin Jing

Publisher

Elsevier

Reference46 articles.

1. The value of brand equity;Aaker;Journal of Business Strategy,1992

2. Managing brand equity;Aaker,2009

3. Drug information, misinformation, and disinformation on social media: A content analysis study;Al Khaja;Journal of Public Health Policy,2018

4. Search for the competitive edge: A history of dietary fads and supplements;Applegate;The Journal of Nutrition,1997

5. Prevalence and patterns of dietary supplement use in elite Spanish athletes;Baltazar-Martins;Journal of the International Society of Sports Nutrition,2019

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