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Self-image/destination image congruity

  • Published:1992-01 Issue:2 Volume:19 Page:360-363
  • ISSN:0160-7383
  • Container-title:Annals of Tourism Research
  • language:en
  • Short-container-title:Annals of Tourism Research

Author:

Chon Kye-Sung

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management,Development

Reference5 articles.

1. Social Indicators of Well-Being;Andrew,1976

2. Self-Concept in Consumer Behavior: A Critical Review;Sirgy;Journal of Consumer Research,1982

3. Self-Image/Product Image Congruity And Advertising Strategy;Sirgy,1982

4. Self-Image/Product Image Congruity And Consumer Decision Making;Sirgy;International Journal of Marketing,1985

5. A Congruity Model of Advertising Persuasion: Self-Congruity versus Functional Congruity;Sirgy,1990

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