New management tools for the successful tourism manager-Reference-Cited by-同舟云学术

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New management tools for the successful tourism manager

Published:1980-01 Issue:3 Volume:7 Page:337-352
ISSN:0160-7383
Container-title:Annals of Tourism Research
language:en
Short-container-title:Annals of Tourism Research

Author:

Booms Bernard H.,Bitner Mary J.

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management,Development

Reference7 articles.

1. A Services Marketing Framework;Booms,1980

2. Marketing Strategies and Organization Structures for Service Firms;Booms,1980

3. Analyzing the Customers/Firm Communication Component of the Services Marketing Aix;Booms,1980

4. Where Does the Customer Fit in a Service Operation?;Chase;Harvard Business Review 1978,1978

5. Basic Marketing: A Managerial Approach;McCarthy,1971

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