1. Perceptual Mapping to Reposition Brands;Assael;Journal of Advertising Research,1971
2. Utah Resident Vacation Patterns;Cadez,1982
3. Preferred Psychological Outcomes of Recreational Fishing;Driver,1977
4. Toward a Behavioral Interpretation of Recreational Engagement with Implictions for Planning;Driver,1970
5. Image-Measurement Segmentation;Gensch;Journal of Marketing Research,1978