Heritage branding of India: A Gandhi tourism perspective

Author:

Chhabra Deepak

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management,Development

Reference5 articles.

1. Destination branding: a holistic approach for brand architecture in tourism industry;Ahuja,2014

2. The diaspora market and homeland representations: Implications for niche marketing;Chhabra;Tourism Analysis,2013

3. Nation Branding: Concepts, Issues and Practice;Dinnie,2008

4. Tourism and the symbols of identity;Palmer;Tourism Management,1999

5. The India brand story: Connecting, engaging and inspiring;Vijayvargiya;Brand Institute of Management Technology,2010

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4. Heritage in tourism organisations’ branding strategy: the case of a post-colonial, post-conflict and post-disaster destination;International Journal of Culture, Tourism and Hospitality Research;2018-03-05

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