Virtual vs. Human influencers: The battle for consumer hearts and minds-Reference-Cited by-同舟云学术

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Virtual vs. Human influencers: The battle for consumer hearts and minds

Published:2024-01 Issue:1 Volume:2 Page:100059
ISSN:2949-8821
Container-title:Computers in Human Behavior: Artificial Humans
language:en
Short-container-title:Computers in Human Behavior: Artificial Humans

Author:

Dondapati Abhishek^ORCID,Dehury Ranjit Kumar

Publisher

Elsevier BV

Reference60 articles.

1. Authenticity under threat: When social media influencers need to go beyond self-presentation;Audrezet;Journal of Business Research,2020

2. “Stop the unattainable ideal for anordinary me!”fostering para-social relationships with social media influ-encers: The role of self-discrepancy;Aw;Journal of Business Research,2021

3. The top Instagram virtual influencers in 2019;Baklanov,2019

4. The quest for authenticity in consumption: Consumers' purposive choice of authentic cues to shape experienced outcomes;Beverland;Journal of Consumer Research,2010

5. Projecting authenticity through advertising;Beverland;Journal of Advertising,2008

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