Service development as practice: A rhetorical analysis of customer-related arguments in a service development project

Author:

von Koskull Catharina,Fougère Martin

Publisher

Elsevier BV

Subject

Strategy and Management,Applied Psychology

Reference65 articles.

1. An exploratory investigation of user involvement in new service development;Alam;Journal of the Academy of Marketing Science,2002

2. A customer-oriented new service development process;Alam;Journal of Services Marketing,2002

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4. Effective communication with lead customers in developing new banking products;Athanassopoulou;International Journal of Bank Marketing,2004

5. Reflexive ethnography: A guide to researching selves and others;Aull-Davies,2005

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