Processes of non-identification: Business school brands and academic faculty
Author:
Funder
Jan Wallander and Tom Hedelius Foundation
Publisher
Elsevier BV
Subject
Strategy and Management,Applied Psychology
Reference59 articles.
1. Retaining a legacy while avoiding trademark infringement: A case study of one university’s attempt to develop a consistent athletic brand identity;Alessandri;Journal of Marketing for Higher Education,2007
2. An integrative approach to university visual identity and reputation;Alessandri;Corporate Reputation Review,2007
3. Identity regulation as organizational control: Producing the appropriate individual;Alvesson;Journal of Management Studies,2002
4. Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?;Alwi;Journal of Business Research,2014
5. Appreciating the “work”of discourse: Occupational identity and difference as organizing mechanisms in the case of commercial airline pilots;Ashcraft;Discourse & Communication,2007
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. An Intelligent Network Method for Analyzing Corporate Consumer Repurchase Behavior Using Deep Learning Neural Networks;Scalable Computing: Practice and Experience;2024-04-12
2. Avoidance or trash talk: the differential impact of brand identification and brand disidentification on oppositional brand loyalty;Journal of Product & Brand Management;2023-05-05
3. Grandiose branding: World-class aim and its organizational consequences;Scandinavian Journal of Management;2022-12
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3