Market segmentation and ideal point identification for new product design using fuzzy data compression and fuzzy clustering methods-Reference-Cited by-同舟云学术

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Market segmentation and ideal point identification for new product design using fuzzy data compression and fuzzy clustering methods

Published:2012-04 Issue:4 Volume:12 Page:1371-1378
ISSN:1568-4946
Container-title:Applied Soft Computing
language:en
Short-container-title:Applied Soft Computing

Author:

Chan Kit Yan,Kwong C.K.,Hu B.Q.

Publisher

Elsevier BV

Subject

Software

Reference48 articles.

1. Strategic Market Management;Aaker,2001

2. Segmentation and Positioning for Strategic Marketing Decisions;Myers,1996

3. Product differentiation and market segmentation as an alternative marketing strategy;Smith;Journal of Marketing,1956

4. Strategic Marketing Management;Anderson,2000

5. Multidimensional Scaling: Concepts and Applications;Green,1989

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