The advantage of being first and competition between firms

Author:

Conrad Cecilia A.

Publisher

Elsevier BV

Subject

Strategy and Management,Industrial relations,Economics, Econometrics and Finance (miscellaneous),Economics and Econometrics

Reference6 articles.

1. Barriers to new competition;Bain,1946

2. The pioneer brand hypothesis and other topics: Product markets with assymetric information about product quality;Conrad,1982

3. Information and consumer behavior;Nelson;Journal of Political Economy,1970

4. Product differentiation advantages of pioneering brands;Schmalensee;American Economic Review,1982

5. Bureau of Economics, Sales promotion and product differentiation in two prescription drug markets;U.S. Federal Trade Commission,1977

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1. First-mover advantages and innovation success: a contingency approach;Journal of Business & Industrial Marketing;2021-08-26

2. What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA;International Journal of Emerging Markets;2018-11-29

3. The effect of Affordable Care Act on the competition in the post-patent ethical drug market;International Journal of Pharmaceutical and Healthcare Marketing;2014-08-26

4. Brand loyalty, patients and limited generic medicines uptake;Health Policy;2014-06

5. Pioneering advantage in generic drug competition;International Journal of Pharmaceutical and Healthcare Marketing;2014-05-27

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